Kick-ass, captivating, values-driven

women in sports

Let’s make
it count

Interest in female sports is growing

FIFA announced that a combined 1.12 billion viewers tuned into official broadcast coverage of the 2019 Women’s World Cup held in France. The final match between the United States and the Netherlands drew an average live audience of 82.18 million and reached a total of 263.62 million unique viewers.

2011 63m viewers
2015 764m viewers
2019 1120m viewers

While some marketing campaigns have understood the power of female sports…

3andiBlasti, MDJS, Morocco
Women in sports
3andiBlasti, MDJS, Morocco
This Girl Can, UK
Women in sports
This Girl Can, UK
Nike, Dream Crazy
Women in sports
Nike, Dream Crazy

JUST 0.4% OF TOTAL SPONSORSHIP SPEND GOES TO FEMALE SPORTS

Between 2011-2013, companies around the world spent $106.8bn on sports sponsorship. Just $427.2m of that was spent on women’s sport.

As interest in female sports in growing…

so is the interest from negative forces who seek to profit at the expense of

kick-ass, captivating and values-driven sport.

Doping

Doping

Doping

In competitive sports, doping is the use of banned athletic performance-enhancing drugs by athletic competitors.

Match-fixing

Fixing

Fixing

In organised sports, match fixing occurs as a match is played to a completely or partially pre-determined result, violating the rules of the game and often the law.

Violence

Violence

Violence

In 2018, the International Working Group on Women and Sport found that more than a third of international sports governing bodies had not taken measures to address gender-based violence.

Corruption

Corruption

Corruption

Poor governance at the highest levels of sports governance have resulted in underinvestment in women’s professional sport

Weak Governance

Weak governance

Weak governance

Weak governance often means that actors are unable or unwilling to assume their roles and responsibilities in protecting rights or developing women sports appropriately.

Environmental impact

Environmental impact

Environmental impact

Sport creates excess waste, harms biodiversity and travel to events can pollute the air – more can be done to make it environmentally friendly.

If you want to be part of the fight to protect sports…contact us: hello@www.weplayfair.org