Kick-ass, captivating, values-driven

women in sports

Let’s make
it count

Interest in female sports is growing

The 2015 FIFA Women’s World Cup attracted 764m viewers, making it the second most- watched tournament organised by football’s world governing body after the men’s World Cup.

Its final, with the USA taking on Japan, was the most-watched soccer match in US history.

From June 7th to July 7th 2019, the FIFA Women’s World Cup takes place in France. Viewing figures are expected to top 1bn.

2011 63m viewers
2015 764m viewers
2019 1000m viewers

2019 Football World Cup

7th June – 7th July

2019/06/07 20:00:00

While some marketing campaigns have understood the power of female sports…

3andiBlasti, MDJS, Morocco
Women in sports
3andiBlasti, MDJS, Morocco
This Girl Can, UK
Women in sports
This Girl Can, UK
Nike, Dream Crazy
Women in sports
Nike, Dream Crazy

JUST 0.4% OF TOTAL SPONSORSHIP SPEND GOES TO FEMALE SPORTS

Between 2011-2013, companies around the world spent $106.8bn on sports sponsorship. Just $427.2m of that was spent on women’s sport.

As interest in female sports in growing…

so is the interest from negative forces who seek to profit at the expense of

kick-ass, captivating and values-driven sport.

Doping

Doping

Doping

In competitive sports, doping is the use of banned athletic performance-enhancing drugs by athletic competitors.

Match-fixing

Fixing

Fixing

In organised sports, match fixing occurs as a match is played to a completely or partially pre-determined result, violating the rules of the game and often the law.

Violence

Violence

Violence

In 2018, the International Working Group on Women and Sport found that more than a third of international sports governing bodies had not taken measures to address gender-based violence.

Corruption

Corruption

Corruption

Poor governance at the highest levels of sports governance have resulted in underinvestment in women’s professional sport

Weak Governance

Weak governance

Weak governance

Weak governance often means that actors are unable or unwilling to assume their roles and responsibilities in protecting rights or developing women sports appropriately.

Environmental impact

Environmental impact

Environmental impact

Sport creates excess waste, harms biodiversity and travel to events can pollute the air – more can be done to make it environmentally friendly.

If you want to be part of the fight to protect sports…contact us: hello@www.weplayfair.org