Kick-ass, captivating, values-driven
women in sports
Interest in female sports is growing
While some marketing campaigns have understood the power of female sports…
JUST 0.4% OF TOTAL SPONSORSHIP SPEND GOES TO FEMALE SPORTS
Between 2011-2013, companies around the world spent $106.8bn on sports sponsorship. Just $427.2m of that was spent on women’s sport.
As interest in female sports in growing…
so is the interest from negative forces who seek to profit at the expense of
kick-ass, captivating and values-driven sport.
In competitive sports, doping is the use of banned athletic performance-enhancing drugs by athletic competitors.
In organised sports, match fixing occurs as a match is played to a completely or partially pre-determined result, violating the rules of the game and often the law.
In 2018, the International Working Group on Women and Sport found that more than a third of international sports governing bodies had not taken measures to address gender-based violence.
Poor governance at the highest levels of sports governance have resulted in underinvestment in women’s professional sport
Weak governance often means that actors are unable or unwilling to assume their roles and responsibilities in protecting rights or developing women sports appropriately.
Sport creates excess waste, harms biodiversity and travel to events can pollute the air – more can be done to make it environmentally friendly.